The Go BrandinginGo / Inspiration Hub for Designers and Brand StrategistsUnlocking the Power of Archetypal Branding: Moving Beyond the 12 ArchetypesAre critics right about archetypal branding? Are archetypes a great thinking tool or as valid as horoscopes? Let’s find out.Apr 14, 2023Apr 14, 2023
The Go Branding9 Brand Strategy Problems You Can’t Afford to Ignore — Learn How to Respond Now!Help your clients tackle market challenges & opportunities. Understand common brand strategy problems to offer solutions for success.Mar 9, 2023Mar 9, 2023
The Go BrandinginGo / Inspiration Hub for Designers and Brand StrategistsSubliminal Branding Part 3: How Music Affects Your Appetite and Spending HabitsPreviously we talked about how speech sounds convey meaning and help modify our perception of taste, flavors, and food and drink textures…Jan 10, 2023Jan 10, 2023
The Go BrandinginGo / Inspiration Hub for Designers and Brand StrategistsSubliminal Branding Part 2: ‘Use Touch to Influence Brand Perceptions’While you are not paying attention, there is so much going on in your brain. One of those subliminal activities is the interactions among…Oct 17, 2022Oct 17, 2022
The Go BrandinginGo / Inspiration Hub for Designers and Brand StrategistsSubliminal Branding Part 1: ‘What You Hear Is What You Taste’Without us noticing, our brain forms links between shapes, colors, sounds, tastes, smells, and textures. How can branding benefit from…Sep 28, 20221Sep 28, 20221
The Go BrandinginGo / Inspiration Hub for Designers and Brand StrategistsShould We Kill Brand Differentiation?There is a fascinating book named “This Idea Must Die,” whose premise is that genuinely new ideas (whether scientific or societal) are…Aug 3, 2022Aug 3, 2022
The Go BrandinginGo / Inspiration Hub for Designers and Brand StrategistsWhat A Brand Is Not?Throughout your career, you will come across plenty of people who position themselves as a brand expert. By good fortune, some of them will…Jun 2, 2021Jun 2, 2021
The Go BrandinginGo / Inspiration Hub for Designers and Brand StrategistsWhat Makes a Strong Brand?Your logo is not your brand. Neither is your name nor your trademark. If so, then what is a brand?Feb 20, 2021Feb 20, 2021
The Go BrandinginGo / Inspiration Hub for Designers and Brand StrategistsBeautifully Designed Products That Don’t Function Well“Everything is design” Paul Rand once said. If you are obsessed with design, you realize that every time you come across a product.Feb 2, 2021Feb 2, 2021
The Go BrandinginGo / Inspiration Hub for Designers and Brand StrategistsThree questions every brand should answerWhen we analyze potent brands, we realize that they succinctly answer three fundamental questions…Jan 28, 2021Jan 28, 2021
