The Go BrandinginGo / Inspiration Hub for Designers and Brand StrategistsUnlocking the Power of Archetypal Branding: Moving Beyond the 12 ArchetypesAre critics right about archetypal branding? Are archetypes a great thinking tool or as valid as horoscopes? Let’s find out.6 min read·Apr 14, 2023----
The Go Branding9 Brand Strategy Problems You Can’t Afford to Ignore — Learn How to Respond Now!Help your clients tackle market challenges & opportunities. Understand common brand strategy problems to offer solutions for success.4 min read·Mar 9, 2023----
The Go BrandinginGo / Inspiration Hub for Designers and Brand StrategistsSubliminal Branding Part 3: How Music Affects Your Appetite and Spending HabitsPreviously we talked about how speech sounds convey meaning and help modify our perception of taste, flavors, and food and drink textures…6 min read·Jan 10, 2023----
The Go BrandinginGo / Inspiration Hub for Designers and Brand StrategistsSubliminal Branding Part 2: ‘Use Touch to Influence Brand Perceptions’While you are not paying attention, there is so much going on in your brain. One of those subliminal activities is the interactions among…8 min read·Oct 17, 2022----
The Go BrandinginGo / Inspiration Hub for Designers and Brand StrategistsSubliminal Branding Part 1: ‘What You Hear Is What You Taste’Without us noticing, our brain forms links between shapes, colors, sounds, tastes, smells, and textures. How can branding benefit from…6 min read·Sep 28, 2022--1--1
The Go BrandinginGo / Inspiration Hub for Designers and Brand StrategistsShould We Kill Brand Differentiation?There is a fascinating book named “This Idea Must Die,” whose premise is that genuinely new ideas (whether scientific or societal) are…7 min read·Aug 3, 2022----
The Go BrandinginGo / Inspiration Hub for Designers and Brand StrategistsWhat A Brand Is Not?Throughout your career, you will come across plenty of people who position themselves as a brand expert. By good fortune, some of them will…4 min read·Jun 2, 2021----
The Go BrandinginGo / Inspiration Hub for Designers and Brand StrategistsWhat Makes a Strong Brand?Your logo is not your brand. Neither is your name nor your trademark. If so, then what is a brand?4 min read·Feb 20, 2021----
The Go BrandinginGo / Inspiration Hub for Designers and Brand StrategistsBeautifully Designed Products That Don’t Function Well“Everything is design” Paul Rand once said. If you are obsessed with design, you realize that every time you come across a product.5 min read·Feb 2, 2021----
The Go BrandinginGo / Inspiration Hub for Designers and Brand StrategistsThree questions every brand should answerWhen we analyze potent brands, we realize that they succinctly answer three fundamental questions…3 min read·Jan 28, 2021----