PinnedPublished inGo / Inspiration Hub for Designers and Brand StrategistsHow to Brand a Coffee Shop? Part 1: PositioningWhat if the secret to your coffee shop’s success isn’t in your cup, but in your customers’ minds?Sep 251Sep 251
Published inGo / Inspiration Hub for Designers and Brand StrategistsHow to Brand a Coffee Shop? Part 2: Brand Identity(This is the second article of our three-part series on coffee shop branding.)Sep 30Sep 30
Kaan, I appreciate how you've emphasized the subtleties of design elements like colors, fonts, and…To piggyback on that point, in our guide to coffee shop positioning, we also delve into the idea of creating a unique personality and…Sep 181Sep 181
Design Mariana, your emphasis on storytelling and transparency as crucial traits resonated with me.In our work, we’ve found that understanding coffee's "hidden language"—those root metaphors that customers associate with it—can be just as…Sep 18Sep 18
Published inGo / Inspiration Hub for Designers and Brand StrategistsUnlocking the Power of Archetypal Branding: Moving Beyond the 12 ArchetypesAre critics right about archetypal branding? Are archetypes a great thinking tool or as valid as horoscopes? Let’s find out.Apr 14, 2023Apr 14, 2023
9 Brand Strategy Problems You Can’t Afford to Ignore — Learn How to Respond Now!Help your clients tackle market challenges & opportunities. Understand common brand strategy problems to offer solutions for success.Mar 9, 2023Mar 9, 2023
Published inGo / Inspiration Hub for Designers and Brand StrategistsSubliminal Branding Part 3: How Music Affects Your Appetite and Spending HabitsPreviously we talked about how speech sounds convey meaning and help modify our perception of taste, flavors, and food and drink textures…Jan 10, 2023Jan 10, 2023
Published inGo / Inspiration Hub for Designers and Brand StrategistsSubliminal Branding Part 2: ‘Use Touch to Influence Brand Perceptions’While you are not paying attention, there is so much going on in your brain. One of those subliminal activities is the interactions among…Oct 17, 2022Oct 17, 2022
Published inGo / Inspiration Hub for Designers and Brand StrategistsSubliminal Branding Part 1: ‘What You Hear Is What You Taste’Without us noticing, our brain forms links between shapes, colors, sounds, tastes, smells, and textures. How can branding benefit from…Sep 28, 20221Sep 28, 20221
Published inGo / Inspiration Hub for Designers and Brand StrategistsShould We Kill Brand Differentiation?There is a fascinating book named “This Idea Must Die,” whose premise is that genuinely new ideas (whether scientific or societal) are…Aug 3, 2022Aug 3, 2022
